Often times numbers alone won’t penetrate the hearts of people who refuse to feel compassion for animals. Massive amounts of death mean nothing to them, they’re unfazed. That’s when powerful visualizations can be a big help.
The two I’m sharing below were created by Mark Middleton, an artist, web developer, and animal advocate who’s posted them for public use at his website: AnimalVisuals.org.
The first makes use of statistics from the USDA NASS Livestock Slaughter 2008 Summary, showing how many animals were killed PER SECOND in the United States last year:
The second visualization is a “Virtual Battery Cage” which gives you the perspective of a “layer” hen (the ones who supply with cheap eggs for omelets and McMuffins) in a factory farm. Press play and you’ll become one of those chickens, crammed in a wire cage with no space to open your wings, no room or material on which to comfortably lay down, no windows, no natural light, sick and/or dead chickens next to you, and the deafening noise of suffering is all you can hear.
There is NOTHING natural about the way these chickens live, it’s pretty much hell:
Thank you to Mark for creating these visualizations, I hope other activists find and use them on their own websites and outreach projects.
* Thanks to @veggietweets and @liberationbc on Twitter for directing me to this.
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